Vision: To be the leading tourism destination brand in Africa by 2025 Mission: To inspire the world to visit Kenya through effective marketing of Kenya’s tourism products while enriching the lives of Kenyans and visitors alike.
Key Responsibilities: Implements partnership and resource mobilization activities Implements departmental KPIs and annual targets for each audience (tourists, trade, sector, local community, KTB employees) Generate email campaigns with designers and…
Key Responsibilities: Generates activity sheets and follow up on the execution of PR programs that support the destination brand Coordinates Logistics and participate in Media Familiarization trips Shares information with…
Key Responsibilities: Create and implement a comprehensive social media strategy aligned with the KTB’s overall marketing goals. Identify target audiences and develop content strategies tailored to engage and resonate with…
Key Responsibilities: Implements policies, strategies, plans and budgets for the department Undertake MICE audits and maintain a database of MICE facilities and stakeholders and suppliers in Kenya Develop MICE bidding…
Key Responsibilities: Conceptualize and implement product & place brands according to market requirements on time and within budget Develops & Implements the tourism products plans Timely implementation of the departmental…
Key Responsibilities: Implements the regional marketing activities and achieve the objectives set. Coordinates familiarization trips. Receives and responds to queries from internal and external stakeholders. Consolidates departmental performance and activity…