Digital Marketer Full Time

DUTIES AND RESPONSIBILITIES

Digital Strategy & Execution

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Identify trends, insights, and emerging technologies to optimize performance and maintain competitiveness in the market.

Social Media Management

• Manage day-to-day activity across all major platforms: Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, and YouTube.
• Create, curate, and schedule engaging, platform-specific content to grow followers, encourage interaction, and boost brand awareness.
• Monitor social media trends and adapt strategies accordingly.

Content Creation

• Develop compelling, audience-focused content tailored to various platforms, including videos, graphics, carousels, and short-form reels.
• Write and publish weekly blog posts on industry trends, travel destinations, tour packages, and travel tips to drive website traffic and support SEO.

SEO & Paid Campaigns

• Plan, execute, and optimize SEO strategies to improve organic search rankings.
• Manage Google Ads (Search, Display, YouTube) campaigns, including budget tracking and A/B testing.
• Conduct keyword research and competitor analysis to inform content strategy and ad targeting.

Performance Monitoring & Reporting

• Track and analyze website traffic, user behaviour, conversion rates, and campaign performance using tools like Google Analytics, Search Console, and Meta Business Suite.
• Generate monthly reports with actionable insights to improve marketing performance.

Lead Generation & Branding

• Implement lead capture strategies across digital touchpoints (email sign-ups, landing pages, offers).
• Support brand consistency and storytelling across all digital channels.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Marketing, Communications, Digital Media, or a related field
• Minimum of 2 – 3 years of hands-on experience in a similar role, ideally within the travel and tourism industry.
• Proficiency in social media platforms, content management systems (e.g., WordPress), and graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Experience with Google Ads, Meta Ads Manager, SEO tools (e.g., SEMrush, Moz), and email marketing platforms (e.g., Mailchimp).
• Strong writing, communication, and time management skills.
• Passion for travel and storytelling is highly desirable.

Tagged as: Advertising Jobs, Media Jobs, Travel & Tours Jobs