Digital Marketer Full Time

DUTIES AND RESPONSIBILITIES

Content Strategy & Creation

• Digital Marketer will develop engaging and brand-aligned content for multiple digital platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Produce and edit creative assets such as captions, graphics, short videos, and stories using tools like Canva, CapCut, or Adobe Express.
• Write compelling copy for posts, ads, and blogs that drive engagement and align with the brand tone.

Content Planning & Scheduling

• Maintain a monthly content calendar that aligns with marketing campaigns, product launches, or organizational events.
• Schedule posts using tools like Meta Business Suite, Buffer, or Hootsuite to ensure consistent online presence.
• Coordinate with internal teams to gather input, plan themes, and prepare timely content around promotions or campaigns.

Social Media Management

• Monitor all active social media platforms daily to ensure consistent engagement with the audience.
• Respond to comments, direct messages, and tags promptly and professionally to foster community relationships.
• Flag any negative comments or issues to the relevant internal team for resolution.

Community Engagement & Growth

• Identify and initiate engagement opportunities such as Q&A sessions, polls, giveaways, and live interactions to grow online communities.
• Engage with followers, influencers, and industry pages to boost visibility and organic reach.
• Monitor trends, viral content, and hashtags relevant to the industry to stay current and create timely content.

Analytics & Performance Reporting

• Track and analyze performance of posts, stories, and campaigns using social media insights and tools like Google Analytics.
• Prepare weekly/monthly reports showing key metrics such as reach, engagement rate, follower growth, CTR, and conversion metrics.
• Use performance data to recommend content improvements or adjustments to strategy.

Campaign Support & Digital Advertising

• Assist in the creation and execution of paid ad campaigns (Meta Ads, Google Ads, etc.) when needed.
• Collaborate with the marketing team to support broader digital campaigns and ensure alignment across all platforms.
• Monitor basic ad performance (if applicable) and suggest optimizations based on analytics.

Brand Consistency & Innovation

• Ensure all digital content is consistent with brand guidelines, tone, and visual identity.
• Experiment with new formats (e.g., Reels, carousels, memes) and evaluate what resonates best with the audience.
• Contribute fresh ideas to brainstorms and actively participate in campaign planning meetings.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma in Communication, Marketing, Public Relations, or a related field
• Valid certificate in Digital Marketing or relevant digital media tools/platforms
• At least 1 year of hands-on experience managing social media pages or digital campaigns
• Proficiency in social media management tools (e.g. Hootsuite, Buffer, Meta Business Suite)
• Basic understanding of analytics tools (e.g. Meta Insights, Google Analytics)

Tagged as: Media Jobs