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Key Responsibilities:
Conceptualize and implement product & place brands according to market requirements on time and within budget
Develops & Implements the tourism products plans
Timely implementation of the departmental annual work plans
Manage the departmental budget & track utilization
Regularly monitor the destination offering: maintain an inventory of resources and attractions, tourist facilities & services.
Implements the recommendations from market study on current and future products /experiences
Engages identified partners in the packaging & promotion of the various product brands and place brands
Builds a database of the members of each the product brand
Establishes Product clubs and regularly engage the members of each product brand on product innovations as well as packaging and promotion of the various products and place brands.
Provides the industry with market intelligence (own and outsourced)
Regular reports on the implemented activities
Supports and mentors the team for them to produce content on each of the product & place brands
Regularly engages with & supports the County governments
Develop effective and interactive product development training tools.
Key Qualifications and Experiences
The ideal candidate must possess the following:
Eight years (8) years’ relevant experience with three (3) years in a supervisory position and with three (3) years in Business Development
Bachelor’s degree in Business Administration, Marketing or a relevant field;-OR-Bachelor’s degree in any field with a Diploma in Business Administration, Marketing
Master’s degree in any of the following is an added advantage; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
Member of a recognized professional body
Management course lasting not less than four (4) week from a recognized institution
Proficiency in computer applications
Fulfilling the requirements of Chapter Six of the Constitution
