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Key Responsibilities:
Implements policies, strategies, plans and budgets for the department
Undertake MICE audits and maintain a database of MICE facilities and stakeholders and suppliers in Kenya
Develop MICE bidding document(s) that can be used by various organizations to bid for MICE to come to Kenya
Coordinate the participation of KTB and the trade in key MICE exhibitions, events and forums in Kenya and internationally
Implement the packaging and promotion of MICE
Initiate the development of new MICE promotions, affiliate programs and customer retention techniques
Ensure optimal engagement with key sectors including planning and securing meetings with international, national and community leaders in MICE
Coordinates with Deputy Director, Regional Markets and Deputy Director, Business Development in the preparation of their annual work plans, advising them on the establishment of objectives and the effectiveness of events.
Attracts and negotiates collaboration agreements with private companies to support the value return, communication and marketing of business tourism, in line with the marketing strategy
Coordinates the private sector involvement in Business tourism events
Compiles the necessary data to evaluate the performance of the events & exhibitions against objectives and providing regular reports as required by Management.
Manage Activity budgets for the department
Prepare departmental reports including post-event reports
Prepares event plans, concepts and mobilizes trade for participation in events
Negotiates sponsorship deals
Implement business lead development and bidding strategy with industry role-players
Manage KTB’s MICE ambassador programme and communicate with key with key stakeholders such as ministries, embassies, government institutions, NGOs, corporate leaders and universities
Organize and host site inspection visits for confirmed international clients and qualified potential international buyers
Apply tools, metrics and parameters to measure the contribution of the organization to growth of business tourism
Maintain and track potential business leads, sales bids won and lost and produce monthly reports
Compile the necessary data to evaluate the performance of the department against objectives and provide regular reports as required by Management.
Key Qualifications and Experience
The ideal candidate must possess the following:
Minimum of at least eight (8) years’ experience in a relevant field with at least three (3) in Exhibitions and Events Management and with three (3) years in a supervisory position
Bachelor’s degree in Industrial design, Interior design or related field with- OR – Bachelor’s Degree in any field from a recognized institution with Postgraduate
Master’s degree in any of the following is an added advantage; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
Diploma in Design from a recognized institution.
Member of a relevant professional body
Management course lasting not less than four (4) weeks
Proficiency in computer applications
Fulfilling the requirements of Chapter Six of the Constitution
