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Key Responsibilities:
Implements partnership and resource mobilization activities
Implements departmental KPIs and annual targets for each audience (tourists, trade, sector, local community, KTB employees)
Generate email campaigns with designers and copywriters for approval.
Coordinates with different departments to implement the Kenyan Industry Engagement Programme (training, business intelligence, webinars, etc.).
Implements the departmental budget
Prepare reports on other destinations best practices (competitors and leading destinations)
Manages database for effective market segmentation and targeting
Sensitizes consumers on the portfolio of the Services provided by KTB to the sector using the different available channels.
Implements the contact plan for each target audience (sources, data structure, etc.)
Implement deliverables of the marketing agreements
Implement consumer retention activities
Compiles periodical reports of emailing campaigns performance and other departmental reports.
Attain the target volumes and reach the quality of contacts in the CRM
Analyze reports on customer complaints
Implements and monitors fundraising strategies, that includes yearly targets to meet the costs of the current and future programmes
Develops and implements KTB’s resource mobilization strategy, policies and programmes
Analyzes information and prepares reports and documents on activities related to resource mobilization
Initiates and establishes relationships with donors at the National, Regional and International levels and lead in programmes that will facilitate this
Provides technical advice and support on grant proposal development to the programme team members
Develops innovative approaches in resource mobilization both locally and internationally
Prepares reports to donors and relevant agencies
Prepares and reviews of agreements with donors and other partners
Identifies and maps potential and emerging sources of funding and assessing their current usage and potential for the future
Develops proposals for funding
Mentors and coaches
Key Qualifications and Experience
The ideal candidate must possess the following:
A minimum of at least eight (8) years’ relevant experience with three (3) years in direct marketing, Resource mobilization, Customer Services/Loyalty program management and with three (3) years in a supervisory position
Master’s degree in any of the following is an added advantage; Marketing, Tourism Management, Business Administration, Project Management, Statistics & Economic or its equivalent qualification from a recognized institution
Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution – OR – Bachelor’s Degree in any of the followings; Tourism Management, Business Administration, Project Management, Statistics & Economic or its equivalent qualification from a recognized institution with a Diploma in Marketing from a recognized institution
Member of a relevant professional body
Management course lasting not less than four (4) weeks from a recognized institution
Proficiency in computer applications
Fulfilling the requirements of Chapter Six of the Constitution
