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Job Summary
The job holder is responsible for developing and executing companywide brand strategy and driving brand campaigns to ensure growth in the Bank’s brand equity and public image and positive perception. The job holder will also drive the growth of the SBM Bank brand and achieve favorable brand equity and also act as the brand custodian and holder of Bank’s brand manual.
Key Responsibilities
Develop and oversee the execution of plans aimed at the Banks’ brand activation, brand positioning and brand
Provide support on the Bank’s marketing plans to ensure they are aligned with brand strategy and leverage customer insight data to refine brand management, enrich customer experience and identify brand-building
Create, manage and monitor brand assets that build brand resonance, increase brand engagement, brand consideration and brand relevance in our category.
Maintain overall responsibility for content management and ensure brand and messaging is consistent across all communication channels and external customers.
Provide design and direction for collateral, web, product packaging, and other visual communications media for the Bank.
Build, structure and add value to the briefs received from various quarters to deliver customer centric
Deliver on media briefs and assist in finding the correct GTM channels for communication per campaigns
Ensure that tracking numbers and evaluating the ROI after each project to assess performance of the
Develop Go-To-Market plans for nationwide brand/thematic marketing initiatives through targeted and broad integrated Marketing Communication.
Manage and maintain the overall look and feel of brand assets including facia’s, signages, merchandise, corporate gifts amongst others
Manage agency relationships to drive efficiency in the delivery of common tasks as well as cross functional campaign elements.
Manage and monitor budgets per campaign to ensure it is within the marketing spend
Grow the bank’s brand equity through strategic brand partnerships and
Assume responsibility for enhancing and maintaining Bank’s corporate website and other
Make decisions relative to the selection, promotion, utilization, retention and compensation of the brand unit.
Key Relationships
Direct Reports to this Position
Content and Brand Lead
Customers of this Position
Business Development teams
Executive Management
Strategy & Analytics teams
Finance & Procurement teams
Customer Experience
Bank Customers Vendors
Knowledge; Skills and Experience required for this Role
Bachelors’ degree in Marketing/Sales, Advertising, Communications, Business/Commerce or a related field
CIM Qualification / MSK qualification / Marketing related MOOC or bootcamp
Member of the Chartered Institute of Marketing or Marketing Society of Kenya
8 years overall experience and out of which at least two (2) years should be at supervisory level
Competencies Required for this Role
Demonstrate high levels of
Decision
Ability to interpret long term plans, programs and budgets developed at senior management
Interpersonal and leadership
Ability to communicate both inside and outside the organization, formal
Interpersonal and leadership
Business/Financial Acumen, Business Savvy,
Ability to develop plans, programs, SOPS, and coordination of
Analytical Skills
