Digital Advertising Manager Full Time NEW

DUTIES AND RESPONSIBILITIES

• Plan and manage end-to-end digital advertising campaigns across platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and other relevant networks.
• Align campaign strategies with overall marketing goals and target audience profiles for maximum impact.
• Continuously monitor ad performance metrics such as CPC, CPA, CTR, conversion rate, and ROAS.
• Conduct A/B testing on ad creatives, targeting, bidding strategies, and landing pages to drive campaign efficiency.
• Adjust bids, budgets, and targeting in real-time to improve results.
• Conduct detailed audience segmentation based on behaviour, demographics, interests, and purchase intent.
• Leverage insights to build lookalike audiences, custom audiences, and retargeting lists for tailored ad delivery.
• Work closely with the design and content teams to develop compelling ad creatives, copy, and landing pages optimized for conversions.
• Provide clear briefs and feedback to ensure consistency with brand messaging and visual identity.
• Manage and allocate campaign budgets across platforms to maximize ROI and meet business KPIs.
• Forecast and track monthly and quarterly ad spend, ensuring alignment with financial planning.
• Set up and maintain proper campaign tracking using tools like Google Analytics (GA4), Facebook Pixel, and UTM parameters.
• Generate weekly and monthly performance reports with actionable insights and recommendations for stakeholders.
• Interpret campaign data to inform broader marketing and business strategy.
• Stay current with updates and best practices across ad platforms (e.g., Google’s Performance Max, Meta’s AI tools, LinkedIn’s lead gen forms).
• Integrate advertising tools with CRM systems, e-commerce platforms (e.g., Shopify, WooCommerce), and SaaS dashboards when needed.
• Coordinate with sales, product, and customer success teams to ensure alignment on lead quality, audience feedback, and campaign performance.
• Participate in strategy sessions and provide input on marketing funnels, conversion paths, and growth experiments.
• Monitor competitor advertising strategies and industry trends to identify new opportunities.
• Benchmark performance and identify gaps or opportunities for innovation in campaign approach.
• Ensure all ads comply with platform policies and advertising regulations.
• Maintain consistency in brand voice, messaging, and visual identity across all campaigns.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree or Diploma in Marketing, Communications, Business, or a related field
• Minimum of 3 years of proven experience managing digital advertising campaigns
• Experience working with e-commerce, B2B, or SaaS platforms is a strong advantage
• Strong analytical skills and data-driven thinking
• Excellent communication and project management skills
• Ability to work under pressure and manage multiple projects simultaneously

Tagged as: Advertising Jobs, Media Jobs