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The Sales and Distribution Lead Associate is a commercially critical role charged with delivering topline growth, market share expansion, and operational efficiency at the MDC hub. This position holds full commercial accountability for all B2B and B2C revenue streams, team performance, customer satisfaction, and stock utilisation within the hub. Acting as a strategic business unit head, the role demands sharp business acumen to drive product velocity, convert leads into long-term accounts, and orchestrate seamless supply chain execution. The ideal candidate will lead high-performing teams, leverage data-driven insights to unlock growth opportunities, and champion an exceptional end-to-end customer experience to maximise customer lifetime value.
Key Responsibilities
Revenue Growth and Market Development
Own and deliver monthly and quarterly revenue targets across B2B and B2C verticals.
Execute targeted go-to-market strategies to penetrate new customer segments and geographies.
Identify, negotiate, and close high-value partnerships with institutional buyers, wholesalers, and key retailers.
Manage and grow strategic accounts to ensure retention, upselling, and recurring revenue.
Translate customer insights and market intelligence into actionable growth strategies.
Commercial Team Leadership
Lead, coach, and drive the performance of Relationship Managers and hub support teams to deliver set KPIs.
Define and communicate daily, weekly, and monthly productivity targets aligned with commercial goals.
Build a performance culture through structured training, mentorship, and accountability frameworks.
Instil a strong ownership mindset and data-driven decision-making within the team.
Hub Operations and Fulfillment Oversight
Ensure full operational readiness and execution efficiency at the MDC hub, covering receiving, packaging, cold chain integrity, and dispatch.
Champion lean inventory management practices to reduce holding costs and minimize waste.
Oversee the implementation of SOPs across logistics, handling, and delivery to maintain quality and fulfillment accuracy.
Resolve operational bottlenecks in real time to protect customer commitments.
Strategic Partnerships and Market Influence
Scout, onboard, and scale relationships with high-volume institutional clients—such as schools, hospitals, and processors.
Represent the brand in key stakeholder engagements and trade forums to amplify brand equity and community impact.
Track and analyze competitor positioning, customer trends, and pricing dynamics to shape winning commercial strategies.
Stock and Demand Planning
Align closely with Operations and Sourcing teams to ensure right-stock-right-time availability.
Monitor and reconcile daily inventory levels, identifying variances proactively to prevent stockouts or overstocking.
Lead weekly stock audits, enforce FIFO protocols, and ensure quality standards are met across all SKUs.
Customer Experience and Retention
Serve as the escalation point for key customer concerns, ensuring resolution speed and service recovery excellence.
Oversee proactive customer engagement across all touchpoints to foster loyalty and repeat business.
Use feedback loops and client data to refine service models and personalize account support strategies.
Reporting, Analytics, and Compliance
Generate and interpret commercial reports covering revenue performance, team KPIs, stock turnover, and delivery metrics.
Ensure real-time reporting accuracy across CRM and inventory management systems.
Enforce compliance with company policies, regulatory standards, and quality assurance protocols.
