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Role Purpose:
The Trade Sales Manager will oversee the activities of a designated sales channel, ensuring the implementation of effective sales and marketing strategies. This role involves managing a team of sales executives, driving growth in the FMCG and luxury beverage sectors, and building strong relationships with clients, including wholesalers, distributors, and on-trade outlets such as restaurants, bars, and clubs.
Key Responsibilities:
Sales Strategy and Execution:
Develop and implement sales strategies to achieve volume and profitability targets.
Execute marketing campaigns that enhance brand visibility and market reach.
Analyze market trends, competition, and consumer behavior to identify opportunities and challenges.
Achieve sales objectives by managing and growing the on-trade and wholesale channels.
Team Management:
Lead and mentor a team of sales executives, setting clear objectives and ensuring performance targets are met.
Provide training and support to develop team skills in sales, product knowledge, and customer engagement.
Conduct regular team meetings and performance evaluations, addressing any issues promptly.
Client Relationship Management:
Build and maintain strong relationships with clients, including on-trade outlets, wholesalers, and distributors.
Ensure consistent client support and handle any inquiries or issues professionally.
Represent the company at events, promotions, and in the nightlife sector to strengthen client engagement.
Reporting and Analysis:
Prepare detailed monthly sales reports and performance analyses for the General Manager.
Monitor sales data to track progress and adjust strategies as necessary.
Brand Management:
Strengthen the positioning and image of the company’s brands, particularly luxury wines and spirits.
Ensure effective promotion and visibility of products in the target market.
Qualifications and Experience:
Bachelors degree in Marketing, Business Administration, or a related field.
At least 3 years of experience in sales or marketing within the alcoholic beverage industry.
Proven experience managing on-trade outlets, wholesalers, and distributors.
Strong understanding of the luxury wines and spirits market.
Proficiency in English and Swahili.
Skills and Competencies:
Strong leadership and team management skills.
Excellent communication and interpersonal abilities.
Extroverted personality with a passion for the nightlife industry (restaurants, bars, and clubs).
Strategic thinker with the ability to analyze market data and identify opportunities.
Ability to build effective relationships across all levels of the organization.
